Sonia Rykiel for H&M

February 20th 2010 Sonia Rykiel will launch her "Queen of knit" collection in selected H&M stores. First was Karl Lagerfeld, then Stella McCartney, Roberto Cavalli, Madonna, Matthiew Williamson, Jimmy Choo... Then Sonia Rykiel introduced new lingerie line at the end of 2009, and now comes new funny knit wear collection.
What a great idea, to collaborate with designers and make fashion recognizable and affordable. And quite interesting, that all those designers are actually willing to cooperate with H&M, get publicity and make their name more known and recognizable...
And finally, it's not about price, but about style! ;)

 

 Photo: Nitrolicious, HM